The application allows obtaining Google Analytics service data about the website traffic and multi-channel conversions. The acquired data are divided into groups according to various traffic receipt channels using adjustable filters. The application provides building general reports containing all channels information and enables sorting the data by additional indicators (“Drill Down” technique) as well as generating detailed reports containing the specific information about a selected channel. The program also allows importing data about planned target indicators and building “Plan/Actual” reports. The data can be imported from various external website traffic analysis systems through the Microsoft Excel files. The generated reports can be exported to Excel or PDF files. A high granular authorization is implemented in the current system, which enables the control of user access to the data of various websites.
TerraDS Reporting
Developed for: Advertising agency “Terralife” (OOO “TERRA-Digital Group”), Moscow, RussiaPurpose: monitoring the results of promotional campaigns carried out on the Internet through Google Analytics
Specification
| Client: | Advertising agency “Terralife” (OOO “TERRA-Digital Group”), Moscow, Russia |
| Area of use: | conducting advertizing campaigns on the Internet, click stream (website traffic) analysis |
| Type (platform): | ASP.NET-application |
| Technologies and algorithms in use: | Google Analytics, .NET, NHibernate, MS SQL, ASP.NET MVC 4, JavaScript |
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