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TerraDS 2.0. Displaying the statistics of the advertising campaign

Developed for the advertising agency “Terralife” (OOO «Terra-Digital Group»), Moscow, Russia

Purpose: monitoring the results of advertising campaigns on the Internet, generating reports

This is an improvement of the previous development for Terra DS (see TerraDS Reporting). In the improved version the user can conduct several different advertising campaigns for various advertisers simultaneously, but at the same time sum up the statistics in a more familiar way. No matter how the parameters of advertising campaigns differ, the reports are generated in accordance with the predetermined pattern. In addition, the content is adapted according to the parameters settings of a particular advertiser. Thus, the improvement made the application more flexible and convenient to meet the aims of the customer. Lists of the keywords, which have been firmly set from the code previously, can be edited by the user. The user is able to change the number of the keywords, identify their order and matching option.

Specification

Client: Advertising agency “Terralife” (OOO «Terra-Digital Group»), Moscow, Russia
Area of use: conducting advertising campaigns on the internet, traffic statistics analysis, generating reports of advertising campaigns
Type (platform): ASP.NET-application
Technologies and algorithms in use: Google Analytics, .NET, NHibernate, MS SQL, ASP.NET MVC 4, JavaScript

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